Marketing Automation Platforms and Your Marketing Strategy
Rodolfo Maldonado
When it comes to some of the best marketing automation software tools on the market you're always going to hear about the marketing strategies that come from Hubspot, Micronotes, MailChimp and other automation software that interacts with your customers. But first what are you talking about?
What is marketing automation?
The definition of marketing automation is any tool or software that automates your marketing strategy in a seamless matter. The best marketing automation software will not only automate your strategy in one channel but many channels.
The purpose of marketing automation software is to reduce costs that come from the overhead of hiring marketing automation consultants and sufficiently enable channel marketing automation with the best practices without the need to hire a marketing specialist.
There are many marketing automation agencies out there that will help you out with some of these processes. But most of the best marketing automation software tools easy to use with an interface that makes anyone out there a marketing expert.
Marketing automation comparison
What kind of channel marketing automation and marketing automation software for small businesses are out there for you?
MailChimp is definitely one of the marketing automation software that ranks very high.
What is Mailchimp used for ?
MailChimp is very well known for being a email software platform that is very easy to use with a user interface that is clear and to the point. This tool is easy to integrate into virtually almost all CRM systems. And have the right tools to run active campaigns.
Throughout the years MailChimp as evolved and has done a lot of Integrations including chat support that made customer support a lot easier for all these small businesses that are giving marketing automation a shot.
MailChimp is actually relatively priced just at the right budget to be able to be used by almost any small business. making MailChimp one of the top marketing automation platforms out there right now and very accessible relatively speaking on pricing.
Micronotes
Micronotes is an artificial intelligence powerful tool that enables financial institutions to have small conversations with their customer base inside of their secure online environment.
Okay that might have been an amazing definition of of Micronotes is all about. It might be because I've actually use this tool very frequently at work. the Automation and capabilities of the interviews served up by my Kronos are pretty awesome. That's why Micronotes is on my top list of active campaign tools available out there for financial institutions.
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Marketing automation workflow
Or the most beautiful Parts about this marketing automation tool is a fact that the artificial intelligence and algorithm really erases the need for workflows. The tool literally does the work for you it is that intuitive and smart.
Integrations to CRM and marketing platforms
Erase the need for marketing automation workflows because the artificial intelligence seamlessly integrates with your database and pulls different attributes of your customers. that integration enables Micronotes to serve up product and service interviews to specific segments of your customer population.
No longer do you have to worry about customer getting an interview that doesn’t match their need. You can have the seamless conversations with your customers at a very targeted approach.
The team at Micronotes are very good at working with you to determine the best marketing strategy based on your business needs.
Online banking interviews and email automation
Micronotes has different business packages based on your needs. The package that I was using included email automation that was an important layer to the success of the program. The emails would support the product interviews we had with our customers and will provide additional information about the product directly to the customer and virtually instantly.