Marketing Technology and Marketing Automation
Marketing Technology
Google Analytics
Hubspot, Salesforce
Facebook Ads Manager
LinkedIn Campaign Manager
Email delivery systems
KPI dashboard and reporting
Multi-channel strategy
Over the years I’ve been involved in the implementation and management of marketing automation platforms. I’ve always been a practitioner of data based decision-making on customer interactions with the brand in a dynamic marketplace. These tools have given me the opportunity to apply digitally driven insights as I optimize my strategy to segmented audiences.
With the enterprise strategy in mind I’ve been able to qualify the acquisition, resources, and the bandwidth it will take to implement a solution and the return it will deliver to my business partners.
Implementing Marketing Technology
Micronotes is artificial intelligence marketing-automation platform that harvests machine learning, predictive analytics and lead generation and converts digital banking channels into revenue generators.
Micronotes
I've worked closely with IT, sales and executive leadership to coordinate the implementation of an AI based cross-sell tool like Micronotes into our online/mobile environment.
With the marketing automation services from Micronotes, my team was able to build a lead generation system that routes leads to all 36 financial centers.
Results
Conversion rates for product and service campaigns averaged 9 percent for February 2016, compared to an industry average of 5 percent.
An engagement rate of 25.8 percent, meaning micronotes interviewed one quarter of the entire online banking population in three weeks.
Net Promoter® Score
Net Promoter Score implementation and how the direct feedback from the customer helped us improve our products and services.
Marketing Automation
Lead Generation
I’m experienced in devising demand generation strategies and implementation of lead generation systems that deliver quality leads, reduce sales cycles. The lead generation strategies resulted in more effective sales efforts, and driving revenue to various consumer product pipelines.
According to J.D. Power & Associates, customer satisfaction and cross-sell success both improve as the number of contacts is increased up to 4 times, and is still effective if the customer is communicated with as many as seven times during the first 90 days.
I've developed best practices, methodologies, design and copywriting for automated drip campaigns for my clients.
In one instance after optimizing onboarding - cut costs of Onboarding initiatives by half while retaining
as much of current value as possible.
Changes focused on:
Results
4,787 direct mails and 4,247 emails of onboarding communications resulted in response rates:
11.8% of targeted individuals
14.0% for all products and services
0.1% direct responders
11.7% indirect responders