Design

 Web Design

With my knowledge of digital marketing & technologies, I’ve helped my customers with the optimization of website lead generation funnel and molding the cross-channel consumer experience. As the growth strategy owner I own the on-site experience, and drive multiple teams to achieve assertive conversion, pipeline, and online transaction objectives. 

Web optimization

I’ve been involved in optimizing current and creating new, responsive and elegant web UIs using the latest standards and best practices in HTML, CSS, and JavaScript with my teams. My skills in constructing website involves the entire lifecycle of website creation with a focus on strategy development, delivering specifications, user testing and analyzing google analytics data. These strategies are the foundation to understand how many visitors on a website behaved and converted. 

UX / UI

For the past 5 years I’ve been working closely with engineering, design and QA as a UX strategist building the highest quality product. I’m currently responsible for defining product roadmaps and understanding the market needs and our capability to meet them. I’ve had a lot of fun planning the creation of the product, including documenting requirements.

UX Design

I have extensive experience in UX design principles and building a comprehensive product strategy from product conception and definition through the product lifecycle.

Process

My processes ensure the high quality of design, development, and testing as the product move through the lifecycle. Always guiding my projects with emphasis to adhere to the ‘voice of the customer’ during product development with a slightly equal mind on the business requirements.

Email

My considerable experience delivering email-marketing campaigns on the agency and client-side created award winning campaigns that resulted in conversions. By implementing CRM segment data and testing design, my email campaigns have exceeded industry benchmarks for conversions, CTR's and open rates.

My procedures and strategy built email marketing best practices, created email design templates and established best times to send marketing emails to segmented audiences for all my clients.

My experience in using email platforms range from mailchimp to salesforce email marketing.   

Skills

• User Engagement and Retention Strategies

• Manage multiple email campaigns

• Drip email campaigns

• Transactional and promotional campaigns

Creative Design

For the past 10 years I’ve been tasked to develop, present, and execute consumer-relevant, annual marketing plans for assigned brand with clear measures for success that feed to sales, profit and brand health objectives.