Research and Analytics
Research & Analytics
Google Adwords Certified
Google Analytics IQ Certified
I’ve been successful in my career by managing relationships with agency of record and in-house teams. My management and campaign management have created awesome results by harnessing data and technology throughout all paid digital media and data-driven CRM channels.
Merging data and customer engagement helped me create a story that optimized my digital strategy.
Early on I learned to value data analysis and the direct link between the brand and product campaigns. Using data from CRM systems, Tableau, Microstrategy and Google Analytics; I revealed a stream of company insights to better understand the deficiencies in campaigns and products.
Negotiating agreements for research projects
Overseeing focus groups, authoring surveys and interviewing
Advising, managing and creating methodology for collection of data
Overseeing the development of data collection
Sifting through data and interpreting actionable data
Building business cases based on the data gathered
Presenting findings to clients in an easy-to-understand way
Management and coordination of business intelligence teams
Organization and management of departmental and program budget
Before and after post reach comparison
Reporting
Several skills helped me develop my research and analysis knowledge like:
Marketing consulting
Data analysis
Partner with business intelligence
Always with focus on performance marketing.
My Customer-centric mindset and strong project management helped e-commerce businesses with their digital marketing efforts.
I’ve helped decipher and understand data that has contributed and built content marketing strategies for SEO, PPC and partnership campaigns.
Google Trend - Copyright Google
Google Trends
When the data systems are not in place then external data is the way I build strategies. Trend data helped me concentrate marketing contribution to specific regions.
How
Campaigns based on product demand and market share data.
Efficient resource allocation
Identified seasonal industry trends
Promotion strategy
Multichannel marketing strategy
BankAnalyst®
Analytics tool for banks that helped me reach an optimal resource allocation based on competitive and trend analysis.
By leveraging this information my campaigns included product demand data, market share, growth rate and demographic information. Positioning products and leveraging customer segmentation models to fully use data to build a campaign.