Product Management Campaign Management Brand Management
Campaign Management
Award winning experience in developing and implementing marketing strategies to boost the company’s market presence with the goal of increasing market share and maximizing revenues in various industries with Agency, Healthcare and Financial Institutions.
Well versed and hands-on in the latest digital marketing trends, incorporating SEO, re-targeting, email, campaign optimization, and analytics.
Google/Adobe analytics, SEO (including paid), retargeting technology, lead generation, web CMS (ex. WordPress, Adobe Experience Manager), and email.
Content Management
I direct and manage website creation, optimization and relaunch comprising of content audits, content matrix, editorial and brand guidelines across all channels.
Working with cross-functional internal and external teams / vendors, I developed the different types of content for sales force toolkit and CMS tools strategies that include the taxonomy and metadata recommendations, site maps, content models, workflow recommendations.
Skills
CMS
Sales Toolkit
MailChimp
DotNetNuke
PRWeb
Google Keyword Tool
WordPress
SquareSpace
Google Analytics
ClickRSVP
Facebook Ads Manager
Linkedin Campaign
Hootsuite
Brand Management
I’ve managed the launch of traditional and digital marketing campaign all across LATAM and regional targets with a focus on customer segmentation, visual appeal, copy cleverness and communicative success of my clients’ brand.
My branding core skills
Strategic Creativity
Quantitive Reasoning
Cross-functional relationship building
Market segmentation and cohort analysis
Dynamic and quick to pivot based on data
Product Management
Since 2008, I’ve been doing research and gathering customer insights that helped me build product strategy, lead go-to-market for a suite of products in the healthcare, agency and financial industry. My job is to create and execute campaigns that push product growth and customer acquisition.
As a product manager I’ve developed new and existing products by partnering closely with Product and Engineering, Sales, Design, Developers, and Communications. With active collaboration my teams work across the entire product lifecycle, from helping contour the product, to driving launch and go-to market campaigns. The job continues as I’m always growing product adoption with a close eye after post-launch.
